JAK Industries
Summary
CLIENT
JAK Industries | Freelance | Summer 2022
Problem to Solve
Create a logo for a truck hauling/delivering company with themes inspired from the 1970’s TV series, Smokey and the Bandit.
Creative SOLUTION
Keeping in mind with the creative brief I received, I added the unique and bold influence of ACDC and the over-the-top aggressiveness of Monster Energy drink. I wanted to create an iconic and recognizable branding for this hauling company to help it stand out from the safe and predicable industry standard competitors.