Jersey Lilly’s

My contribution to the updated logo was the logo mark. While my proposed logo did not make it to the final round of selections my logo mark became the crown jewel of the logo. I began the process of creating a logo mark by researching who the company was named after, “Jersey Lilly’s”. The restaurant was named as an homage to Roy Bean’s Texas famous The Jersey Lilly Saloon. Roy, like many men of his day, had a fascination with British socialite and actress, Lillie Langtry, better known as Jersey Lilly. Roy was known for his no-nonsense and peculiar justice style and even holding court in his saloon. It was this old-west feeling that I wanted to capture. The final mark was inspired by the bold outline of a branding iron combined with the silhouette of a revolver cylinder.